Privacy Policy

Fundur (trading name of Ace Business Finance)

Last updated: 17th Jan 2026

Fundur, a trading name of Ace Business Finance (“we”, “us”, “our”), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you interact with us, including through our website, enquiries and services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Fundur is a business finance brokerage helping businesses access funding solutions.

Data Controller:
Ace Business Finance
Trading as: Fundur
Registered in the United Kingdom

2. Personal Data We Collect

a) Information you provide to us

  • Name
  • Business name
  • Email address
  • Telephone number
  • Job title
  • Business address
  • Financial and funding related information
  • Any information you submit via enquiry forms, emails or calls

b) Automatically collected data

When you use our website, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the site
  • Cookies and similar technologies

3. How We Use Your Data

  • To respond to enquiries and provide information about our services
  • To assess eligibility for business finance products
  • To introduce you to suitable lenders or funding partners
  • To manage our relationship with you
  • To comply with legal and regulatory obligations
  • To improve our website and services
  • To send marketing communications where permitted and with consent where required

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contractual necessity where processing is required to provide our services
  • Legitimate interests to operate and grow our business responsibly
  • Legal obligation to meet regulatory or compliance requirements
  • Consent for marketing communications where required

You may withdraw consent at any time.

5. Sharing Your Data

We may share your data with:

  • Lenders, funders and finance providers
  • Credit reference agencies where necessary
  • Professional advisers including legal, financial and compliance
  • IT and system providers supporting our operations
  • Regulatory or law enforcement authorities where legally required

We only share data where necessary and ensure appropriate safeguards are in place.

6. International Data Transfers

Your data is primarily processed within the United Kingdom. If data is transferred outside the UK, we ensure appropriate safeguards are in place, including adequacy regulations or standard contractual clauses.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy and to meet legal, regulatory or accounting requirements. When data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, please contact us using the details above.

You also have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

9. Cookies

Our website uses cookies to improve functionality and user experience. Please refer to our Cookie Policy for further information.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or disclosure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.